Bevel created this Virtual Showroom so customers can experience Graypants' massive sculptural lights from anywhere.
The Greypants Scraplights make you feel like you're looking at candlit ceiling of Hogwarts. In Virtual Reality you can see the light dance on the walls as you move through the space.
It's obvious that the Greypants designers have imagination in spades. Conveying all this imagination can be the tricky part. The pieces are enormous and custom to the site--and often require the buyoff of multiple stakeholders.
The stark virtual showroom was designed to give each of these sculptural lights space to show off. Matte walls, moving water, and textured boulders simulate surface reflectivity
In virtual reality, you can see the light dancing on the walls with your movement